Every year, tED Magazine’s awards program “honors marketing excellence and recognizes creativity within the electrical industry in companies of all sizes in a number of marketing/communication categories.” CBT took home the crystal star for our 2014 Springboro Open House.
To attract customers to its “Safety, Efficiency, Reliability, Productivity – You Can Have It All” open house, CBT put together a series of free, informational seminars, hosted a product show, and spread the word though a series of print and digital promotional materials, email campaigns, and personal invitations.
From the Judges: CBT provided valuable information about changes in regulations. The well-executed program featured pre-, during-, and post-event promotion with materials that were clean, concise, and easy to understand.
The CBT Springboro Open House drew more than 450 customers who enjoyed a beautiful afternoon touring the recently-expanded CBT Springboro office and browsing the product show featuring more than 40 of our best partners. Approximately 275 customers sat in on one of our four educational seminars held throughout the day. Attendees said they found the seminars enlightening and valued the opportunity to meet their inside sales team in person.
CBT’s Marketing Team is honored to be recognized as one of the best in the industry and hopes to continue to bring valuable and actionable information to our customers.